IN Brief:
- JUSDA Europe has opened an 11,000 sq m logistics centre in Zrenjanin, Serbia.
- The €1m investment is intended to serve south-eastern Europe, Turkey, and Asia-linked flows.
- The hub will support intralogistics, inbound and outbound transport, warehousing, and domestic and international distribution.
JUSDA Europe has opened a new 11,000 sq m logistics centre in Zrenjanin, Serbia, strengthening its footprint in south-eastern Europe.
The site represents a €1m investment and is expected to employ up to 150 people. Located in Vojvodina, one of Serbia’s main industrial regions, the centre is designed to serve customers across the Balkans while supporting transport routes towards Turkey and Asia-linked flows.
The new operation is structured as an end-to-end logistics hub. Services include intralogistics management at production sites, inbound and outbound transport, domestic and international distribution, and warehousing for industrial customers. The facility will also use centralised digital management and monitoring of logistics flows.
JUSDA Europe is part of Hon Hai Technology Group and provides supply chain management, transport, and warehousing services for sectors including technology, automotive, retail, and industrial production. The wider JUSDA network includes air, sea, road, and rail transport capabilities, warehouse capacity, and tailored logistics solutions.
The Serbian investment reflects a broader shift in European supply chains as manufacturers reassess regional distribution and nearshoring options. Serbia sits between the EU, the Balkans, and Turkey, giving it a useful position for companies that need access to south-eastern European markets while maintaining links into broader Eurasian trade lanes.
The site’s industrial logistics role is important. This is not only a warehouse expansion. Intralogistics at production sites, inbound material flow, outbound distribution, and centralised monitoring point to a model built around manufacturing customers that need more control over movement before, during, and after production.
Automotive, electronics, machinery, and other industrial sectors are likely to be the clearest fit for the hub’s service model. In those markets, supply continuity depends on component visibility, reliable transport handovers, and the ability to manage inbound and outbound flows as part of the production process rather than as a separate transport function.
JUSDA’s Serbian move sits within growing investment in logistics nodes that connect manufacturing regions with alternative routes into Europe. CEVA’s automated Alashankou hub supports China–Central Asia–Europe road freight, showing the same interest in controlled, data-led hubs at strategic corridor points. JUSDA’s Serbian facility follows a different geography, but the operating logic is similar: logistics providers are investing where regional access, industrial demand, and route flexibility intersect.
For south-eastern Europe, the attraction is not simply lower cost. Manufacturers need locations that can support stable labour access, border connectivity, customs management, storage, and regional distribution. Serbia’s position outside the EU but close to EU markets creates both opportunity and complexity. Logistics providers must manage documentation, cross-border compliance, and transport reliability while giving customers enough visibility to plan production and delivery windows.
Nearshoring has often been discussed in broad strategic terms, but the practical test is logistics infrastructure. Moving production closer to end markets only improves resilience if inbound components, packaging, spare parts, and finished goods can move reliably. A poorly connected nearshore site can simply move the bottleneck from one geography to another.
Digital management of logistics flows will therefore carry as much weight as the building itself. Industrial customers increasingly need live status across stock, transport, and production-linked movements. Centralised monitoring can support exception handling, while also helping logistics providers analyse recurring delays, adjust transport planning, and improve utilisation across warehouses and fleets.
The Zrenjanin hub gives JUSDA Europe a stronger base in a region likely to attract more attention as companies diversify away from single-source and long-distance models. The investment is modest in capital terms, but its location and service scope make it strategically relevant for manufacturers serving the Balkans, Turkey, and wider European markets.
