IN Brief:
- Rushlift will exhibit at the Great Yorkshire Show from 14–17 July 2026.
- The display will include Bobcat pallet trucks, electric forklifts, and a diesel pneumatic-tyre model.
- Rushlift will also show a reconditioned Doosan truck and promote its TruckCare support service.
Rushlift will exhibit at the Great Yorkshire Show from 14–17 July 2026, presenting materials handling equipment and full-service fleet support for agricultural and industrial operations.
The company will be based on stand 754 at the Great Yorkshire Showground in Harrogate. Visitors will be able to view Bobcat forklift trucks and warehouse equipment configured for agricultural handling, from compact equipment for daily yard and warehouse work to heavier-duty forklifts for more intensive outdoor applications.
The display will include a pedestrian pallet truck and a three-wheel electric forklift from the Bobcat BNT-Series, offering capacities from 1.6 to 2.0 tonnes and lithium-ion battery technology. Rushlift will also show the Bobcat B25NS, a 2.5-tonne electric counterbalance truck designed to combine dependable performance with lower operating costs.
Outdoor handling requirements will be represented by the Bobcat D35C-9, a four-wheel diesel-powered pneumatic-tyre model designed for demanding environments. The truck has been engineered with extended service intervals to help reduce downtime and maintenance costs.
Rushlift will also present a fully reconditioned second-life Doosan forklift truck. Refurbished equipment can provide a lower-cost route to fleet capacity where usage levels, site conditions, or budget constraints do not justify new equipment across every duty cycle.
Chris Rodger, national sales manager at Rushlift, said: “The Great Yorkshire Show attracts some of the most innovative businesses in UK agriculture, making it the ideal platform for us to demonstrate how the right materials handling solutions can significantly improve efficiency, productivity and ultimately, profitability. Whether a customer is looking to replace a single truck or optimise an entire fleet, our team will be on hand to discuss the options available and identify the most effective solution for their business.”
Materials handling equipment often determines how smoothly goods move between storage, production, loading, and transport. Forklifts, pallet trucks, and yard handling assets influence labour productivity, vehicle turnaround, workplace safety, and the ability to maintain dispatch schedules during seasonal or operational peaks.
Agricultural and food-linked environments place particular demands on handling fleets. Operators may need compact indoor equipment, robust yard machines, cold-store compatibility, quick battery charging, and service support that can handle seasonal intensity. A poorly specified truck can create unnecessary damage, downtime, or labour inefficiency even when warehouse space and transport capacity are adequate.
Electric materials handling equipment is gaining ground as lithium-ion technology improves charging flexibility and reduces some maintenance requirements associated with lead-acid battery fleets. The commercial case depends on utilisation, charging windows, electricity access, operator training, and whether the truck’s duty cycle suits battery-electric operation.
Diesel models continue to have a role in rugged outdoor applications where terrain, load weight, operating hours, and site infrastructure make electric substitution less straightforward. Fleet planning is therefore becoming more mixed rather than simply moving from one powertrain to another. Equipment choice has to reflect task, surface, runtime, charging or refuelling access, and maintenance support.
Rushlift’s TruckCare service adds the support layer behind the equipment. The nationwide offer covers equipment selection, specification, preventative maintenance, breakdown response, and fleet performance reviews. In smaller or seasonal operations, one unavailable truck can quickly disrupt loading, dispatch, and labour allocation, making service response as important as the initial purchase or hire decision.
Targeted automation is already changing adjacent handling operations. In food packaging, Go-Pak has deployed a Stretch robot to accelerate inbound warehouse handling, reducing container unloading time and automating repetitive case movement. Forklifts, pallet trucks, and robots sit on different points of the same productivity curve: each has to reduce friction where goods physically move.
Rushlift’s Great Yorkshire Show presence gives the company a platform to position equipment specification, reconditioned assets, and service support as connected fleet decisions. In materials handling, the right asset is only useful if it is matched to the job and kept available when the operation needs it.
